Click on picture or category link to view complete collections

LOU-ELLA'S STORY
American West is proud to introduce her younger sister, Lou-Ella! Everybody Loves her. She's fun. She's flirty, She's fashionable, She's a free spirit, that's for sure. We have to warn you, though, sometimes she can get a little wild. We tried to tell her that things like snakeskin finishes, leopard-print linings, flashy hardware and a price tag under $100 might cause people to stop and stare, but she wouldn't listen. So what were we to do? Lou-ella is her own woman and can make her own decisions. If she wants to carry handbags and accessories that stand out from the crowd, we don't think it's our place to argue. So take your time, click through the pages and get to know her. You'll more than likely discover that you are Lou-ella...